China is a vast and complex market. In this webinar, we will explore the main cultural differences between China and the West and how they affect your marketing, the main marketing channels in China, and the updated statistics of China in vitro diagnostic market.
Market in China
26 Oct, 2023
Santiago Ramos Bordajandi
2022 China IVD Annual Report Release
The Impact of Culture Differences on Marketing Strategies in China
Strategies to Success: How to Market in China
Karen Dai: Executive Deputy Secretary of China Association of IVD, General Manager of GL events Ruihe (Shanghai) Exhibition Co., Ltd.
Carolyn Eychenne: International Business Development of CACLP
Santiago Ramos Bordajandi: Managing Director & Senior Consultant of AI&C Limited
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